How to Create a Color Palette (Color Theory Basics)

A good color palette starts with one main color, then adds supporting and accent colors chosen by their relationship on the color wheel. A common structure is one dominant color, one or two secondary colors and a single bright accent.

Color-theory shortcuts

• Complementary — two colors opposite on the wheel; high contrast, bold
• Analogous — neighbors on the wheel; calm and harmonious
• Triadic — three evenly spaced colors; balanced and lively
• Monochromatic — one hue in several shades; clean and simple

Make it usable

• Keep one color dominant (about 60% of the design), a secondary at ~30%, and an accent at ~10%
• Check contrast so text stays readable, especially small text on color
• Include light and dark neutrals for backgrounds and text

Generate one now

Build a harmonious set with the color palette generator, then fine-tune exact values with the color converter. Learn the codes behind them in Hex to RGB.